By now everybody knows the story of Moombahton. Dave Nada crawled out of a rave cave after 93 hours straight of production slavery and his brain had slowed down to 108 beats per minute. DJ Chuckie appeared to him in a dream and instructed him to create more music beside a river. Dave sent his new songs to Tittsworth and DJ Ayres, who were at first very confused to receive demos that contained neither the Sing Sing nor the Think breaks, but wound up releasing the tunes. Dave then transcended the astral plane and gave magic powers to Munchi, who planted a Moombah garden in Amsterdam. Shortly thereafter Dillon Francis, Diplo, and Maluca made faces at each other for too long and their faces froze that way. Next thing you know, girls with big butts and thongs are everywhere and anything at 108 BPM is being dubbed Moombahton to capitalize on the internet hype.

Which leads me to my query: is this subgenre here to stay? Is it a “real” genre or just an appropriation of reggaeton’s tempo? I remember when Dubstep first started popping off in micro-scenes and a lot of people didn’t take it seriously. In the past 3 weeks I’ve DJ’ed with Dillon Francis on one occasion, attended an all Moombahton/Cumbia show in NYC and watched Diplo slow things down to a sold out house at Ruby Skye in SF. There are a few tunes that I really dig, and I’ve been known to drop into 108 BPM when I’m throwing down a genre-bending and tempo-defying set. I often get a huge response on the dance floor. I think it’s too early to predict how big this genre is going to get, but I’d love to hear your thoughts. Leave a comment and let me know what you think!